Job Description

Overview

Sr. Product Content Manager, Industrial Energy Software (Tesla)

Teslas mission is to accelerate the worlds transition to sustainable energy. Our Industrial Energy division delivers energy storage and software solutions to commercial, industrial, and utility-scale customers worldwide. Our software offerings optimize energy storage performance, enable grid services, and empower customers to reduce costs and emissions.

Were seeking a Product Marketing Manager with deep knowledge of energy software and strong background in software marketing, including market bidding platforms, energy management systems (EMS), and grid-interactive controls for large-scale batteries and hybrid power plants. This role will focus on driving content for Teslas energy management software platform used with Powerpack, Megapack, and integrated microgrid solutions.

As a key team member, you will shape how Teslas industrial software suite is perceived in the marketdeveloping compelling messaging, content, and go-to-market strategies that speak directly to utility, commercial, and industrial energy stakeholders. You will partner with Sales, Product, Engineering, and Global Marketing to position Teslas software as a market-leading solution for asset optimization and grid services across the project and customer lifecycle.

A strong grasp of the evolving energy market landscape, particularly as it relates to renewables, distributed energy resources, and system flexibility, is essential.

What You'll Do

• Lead product marketing strategy for Teslas industrial software suite, focusing on grid-scale battery storage, EMS, and automated market participation
• Craft differentiated messaging around software capabilities such as real-time dispatch optimization, market bidding integration, plant-level controls, and virtual power plants
• Work closely with Product, Engineering, and Operational teams to translate highly technical features into customer-facing value propositions
• Support go-to-market planning for new software features, regional market entry strategies, and cross-functional launch initiatives
• Collaborate with regional Sales and Business Development to create localized collateral and content tailored to key market structures and regulations (e.g., capacity markets, balancing markets, ancillary services)
• Analyze customer, competitive, and regulatory landscapes to guide messaging and prioritize product marketing activities
• Develop and manage a suite of sales enablement tools, including pitch decks, brochures, case studies, videos, and demo assets
• Partner with Global Growth & Content teams to maintain consistent branding while tailoring campaigns for global audiences
• Measure and report on the performance of marketing initiatives, including influence on sales pipeline, customer engagement, and market adoption

What You'll Bring

• Degree in an engineering discipline strongly preferred, or equivalent experience
• 5+ years in B2B product marketing, with strong background in the energy and renewables industry, including solar, wind, distributed energy resources (DERs)
• 5+ years of experience in software, controls, or energy platforms, with deep understanding of energy storage systems (ESS), Energy Management Systems (EMS), market bidding and optimization tools such as Autobidder, SCADA/DCS, or hybrid power plant controls
• Experience working within highly regulated industries (e.g., energy, healthcare) with a strong understanding of how compliance and policy frameworks shape product positioning and go-to-market strategies
• Familiarity with key US and international energy markets and programs
• Deep passion for changing the way we use energy on the electric grid
• Proven experience developing marketing materials for complex software platforms or operational technologies to influence technical and executive audiences
• Intellectual curiosity and engineering mindset. Eager to dive deep into the technical details of complex energy solutions and translate them into clear value propositions for customers
• Ability to balance foundational work with rapid execution: building core narratives, playbooks, and frameworks while also producing high-impact content (sales deck, customer-facing materials)
• Ability to analyze market and competitor trends and translate them into actionable product marketing insights. Excellent collaboration skills across cross-functional, globally distributed teams

Compensation and Benefits

Expected Compensation

$108,000 - $228,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple factors, including market location, knowledge, skills, and experience. Details of participation in benefit plans will be provided if an offer is made.

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